Look Around You and Get Inspired to Design Awesome Leaflets
Is flyer design giving you sleepless nights? There is nothing to worry about since there are established service providers who will take care of leaflet design as well as leaflet delivery in Melbourne for you. But still, it won’t be bad to look around you for some design inspirations and accordingly give a creative brief to your designer. When the client and the service provider work hand-in-hand, the result is no doubt marvelous.
So, how do you start off? Here are some tricks to help you get inspired.
Turn to social media
Social media continues to give us a lot of ideas to get inspired. You may browse Pinterest, Instagram, or even Google Images to figure out new design ideas.
When it comes to Pinterest, the best thing is to use keywords. Once you search for particular keywords relevant to your leaflet or flyer design, you will easily get a lot of relevant pinboards to inspire you. When you come across something that interests you, you can just ‘pin it’, and like this, you may build up your own board with ideas.
Over Instagram, use hashtags to filter the required results. This social platform allows you to be highly specific with your searches. You can search by industry type, service type, or simply follow the hashtags.
Draw inspiration from your preferred brands
Consider how other brands, especially those which you prefer, are designing their promotional materials. There are a number of brands in the marketplace, which have had successful marketing campaigns. Pick some of these brands, and see what designs they have used to differentiate themselves from their competitors. You also need to keep an eye on your own competitors’ designs, to understand what they are doing.
The consumers of today are attracted to something that they find unique and creative. So, while drawing inspiration from other brands, make sure not to copy from them. But in order to get ideas from these designs, ask yourself what you specifically like or dislike about them, which of the colors or fonts appeal to you and what imagery style they have used (illustrations, stock images, or original photography). Another thing that you should check out is whether the flyer of the concerned brand is powerfully highlighting that brand, that is if people are able to recognize that flyer as belonging to that brand.
Be well-versed with your industry
Is there any design style that your industry uses? For instance, the color green is mainly associated with a natural and fresh feeling, while red is popularly associated with fast food outlets.
Whether it is typography, color, or any other parameter, if you get a clear idea about what works along with the logic behind it, you can set yourself on the right track to engaging your audience. If you have any doubts, go for some research on the leading brands in your industry to figure out a common theme.
You need to be creative, original during the design of your campaign for the leaflet delivery in Melbourne to draw inspiration from industries, brands, media. Remember your ultimate aim is to make people recall your brand and take the desired action.
