Essentials of Leaflet Marketing You Need to Know
Your services or products might be extremely lucrative, but if no one is aware of the existence of your business, it will not experience growth. Leaflet distribution in Melbourne is a very effective way of advertising to both existing as well as new customers. It is not only cost-effective, but also gives great return on investment. Here are some of the essentials that you must be aware of in order to create successful leaflets.
Before going for leaflet distribution in Melbourne, you must know what the major purpose of the flyer is. The leaflet mainly serves three important purposes- it attracts the attention of the reader, generates interest in the service or product you are offering and then triggers the most expected action on the part of the recipient.
The feel and look
You must have heard about the ‘less is more’ concept. It is good to remember this when you are designing your leaflet, and leave increased amount of style to the digital world. Many business owners have a tendency to make their leaflets, brochures, flyers or any other such promotional materials extremely stylish through incorporation of a large number of colors, images and fonts, but remember, this can lead to dilution of the brand message.
The tone of the text you are including in your leaflet plays an important role in captivating the readers. So when you are creating the text, you must be precise and to the point, and in order to do this, it is essential to think from the point of view of your customer. It would be great if in place of words like “I” or “We”, you can use “you” or “your”.
In order to take a proper decision regarding the size of your leaflet or flyer, you need to pay due attention to the distribution channel. A6 paper size is apt for leaflets that should go for hand to hand distribution, since this is a perfect size to go into people’s wallet or pocket. Such leaflets generate more impact when printed over gloss paper.
If you are looking forward to leaflet distribution in Melbourne in letterboxes, go for A6 or A5 leaflets and try to deliver in envelopes so that you can ensure highest engagement rate.
The distribution arrangement
To arrive at the right distribution channel, you need to have good knowledge about your target audience. You can distribute to letterboxes, directly in hands of passers-by, or cars. An experienced distribution will help you out with the best methodology with careful analysis of your business needs, the nature of your services or products, and your marketing budget.
The tracking methodology
Once your leaflets or flyers are distributed, keeping track of the response rate is essential to understand the fruitfulness of the campaign. Remember, leaflet distribution is indeed a time-tested methodology that produces great results, but you need to refine the campaign from time to time based on feedback. If you wish to make leaflet distribution a prime component in your marketing plan, then regularity must be maintained.